Part 2 of the SEO school. 

On Page SEO can seem like the trickiest part but it is actually rather easy. The On Page SEO means the part of the SEO where you work with the site itself. By building orr re-building the site properly you will improve the possibillities to reach good positions in the search engines. If you do the following steps you should be all right.

Is the site indexable?

Can Google fins all your pages? You can do a quick check by typing site:yourdomain.com in Googles search to see all the indexed pages you have. 

To make sure Google can find all your pages you need to have proper links to all of them. If you use Frames this is a bit tricky as the pages does not get unique URLs. You should avoid using frames. Java- or Flashnavigation is also a problem and if you do use one of these make sure that you have a backup navigation that Google and the visitors that doesn’t allow that kind of scripts can use. 

Is every page unique?

Every page on the site needs to be unique and have it’s own content. URL:s, Titles, headlines and text all need to be unique for each subpage. 

Do you have proper titles and headlines?

All the important tags on each page needs to reflect the content of that page. Most important are Titles and H1 but all the others matter too. H2-H6, Meta Description, Meta Keywords, the internal links pointing to the page and the text on the page needs to reflect what you want to say with that page. Even Alt-tags and Titles on pictures should be relevant.

If you make sure your site lives up to these criterias you are a long way. There is of course more to do but we will get back to that in the advanced SEO School.